Technology
Businesses cannot ignore two generations in today’s fast-paced digital environment: Gen Z and Gen Alpha. These tech-savvy cohorts have grown up amid rapid technological advancements and shifting cultural norms, creating unique consumer perspectives. If traditional marketing still reigns supreme, think again. Gen Z, born between 1997 and 2012, has already revolutionized how brands connect with … Watch “How are Gen Z and Gen Alpha shaping consumer trends in the digital era?” »